Whose Number Is It Anyway? Lamar Jackson and the New Athlete IP Playbook
[1] Kobe Bryant wore it.[2] Baseball legend Cal Ripken Jr. wore it, as did Pro Football Hall of Famers Steve Young and Troy Aikman—who famously sported it while winning three Super Bowls with the Cowboys.[3] Dale Earnhardt Jr. carried it around NASCAR tracks for nearly two decades.[4] Different sports, different eras, different fanbases, but one number connects all of them: 8.[5] Now, Lamar Jackson, two-time NFL MVP and star quarterback for the Baltimore Ravens, says the number belongs to...
