Patagonia vs Pattie Gonia: Is There Confusion Taking Place in the Outdoor Space?
[1] On January 21, 2026, outdoor apparel company Patagonia filed a lawsuit against Pattie Gonia for violating an alleged agreement the two parties had over name and logo use. [2] The lawsuit stems from Pattie Gonia selling apparel with her name on it along with a logo resembling that of Patagonia’s. [3] This was followed by Pattie Gonia filing a trademark application to use her name to sell the apparel and environmental sustainability advocacy. [4] Pattie Gonia is seeking trademark...
