From Movie Line to Trademark Register: The Legal Journey and Implications of “Alright, Alright, Alright”
[1] Protecting Celebrity NIL in the Age of Generative AI The rapid advancement of generative artificial intelligence (“genAI”) over the past decade has significantly expanded the ability to replicate an individual’s name, image, and likeness (“NIL”). [2] Celebrities are among the most directly affected groups, often relying on the right of publicity – to mitigate the growing threats of intellectual property infringement through genAI. [3] Because the right of publicity is governed by a...
